Daddy, What Did You Do in the Great War?  
Designed and printed by Johnson, Riddle & Co., Ltd., London,S.E. 
London: Parliamentary Recruiting Committee, 1915



In spite of the British Government’s successful recruiting campaign, carnage on the war’s western front required steady numbers of reinforcements. Able-bodied men who had not joined up in the first months of the war soon found themselves subject to taunts and ridicule for being cowards. Preachers harangued young men in their congregations on Sundays, and women pinned white or yellow flowers to the lapels of men who were not in uniform. This 1915 poster spoke directly to the father’s implied duty to fight for his family, and suggested, subtly, that his young son would already be fighting at the front, if he were of age.