Emprunt De La Victoire 1918
Unknown Artist, 1918

 

In late 1917, faced with declining numbers of voluntary recruits, the Canadian Government led by Prime Minister Robert Borden, introduced conscription.  The measure split his ‘Union Government” and was especially unpopular in the Province of Quebec, where it resulted in protests, and four days of violent riots in Quebec City during Easter 1918.  This poster, calling for unity, loyalty to one’s region, and the Canadian Ensign (Canada did not yet have a national flag) is in contrast to earlier efforts to encourage Quebecers to see a common cause with the France.  This poster invited a much more localized and domestic call to help achieve victory.