Step Into Your Place
Printed by David Allen & Sons Ld., Harrow, Middlesex.
London: Parliamentary Recruiting Committee, 1915

 

An important part of the British Government’s initial recruitment drive in the autumn of 1914 was to encourage groups of men to join up together with the promise that they would fight together in the same unit. This led to the creation of the so-called ‘Pals (or Chums) Brigades’, featuring men from the same factories, mines, shops, villages, sports clubs, and school classes. This 1915 poster speaks to individuals, and reminds potential recruits that men from all classes and ways of life were needed for the army. As horrific as it was, service in the trenches was afterwards seen as a contributing factor in breaking down class divisions in British society the war was over.