It's Worth While! That’s Why
G.P. Beadle 1917; H.H. Ltd. 
London: National War Savings Committee, 1917



James Prinsep Beadle’s 1917 poster served two purposes. In some incarnations it was a recruitment poster, aimed at the ongoing manpower problem faced by the British army, and encouraged able-bodied young men to enlist before they were conscripted. The British government had instituted conscription in December 1916, and the Canadian government followed suit at the end of 1917, but enlistees were offered extra inducements. This version of the poster speaks to contributions that civilians could make on the home front, in this case, by purchasing Victory Bonds and War Savings Certificates. As the older man is explaining to his younger friend, anyone could make a worthwhile contribution.