Fight with National War Bonds
Hill, Siffkin & Co., England, 1917



By the autumn of 1917 the British Government was facing severe cash shortages and challenges in funding the war effort. Earlier efforts to raise money from the public through war savings certificates and exchequer bonds had proven insufficient. National War Bonds provided the government with a new, mass market vehicle for raising public funds. For a minimum price of £5 the purchaser could select from bonds of five, seven or ten year durations with a guaranteed interest return of 5% per year, plus an additional 2% when the bond was cashed. Women had now begun to play a crucial role in wartime industries and this poster was an obvious attempt to encourage them to put some of their new wages into this war-financing scheme.